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PRODUCTION

Nike Fuelband

A video and library of visual assets for the launch of the Nike Fuelband. The team worked on all Nike Fuelband visuals for the print campaigns, in-store advertising and web animations. While the Nike Fuelband is no longer in production, the product helped launch the wearable fitness tracker market.
Client:
Nike
Role:
Producer
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Collaborators: Greg Everage, Steve Thompson, JP Li, Matt Hennessy
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