A multiyear donor and legislative campaign that ran across all The Nature Conservancy - California's digital platforms. The "Two Futures. One Choice." project appeared in brand storytelling, events, video, emails, and digital advertising. The project successfully balanced the urgency and optimism that is core to TNC's brand. The donor campaign successfully drove high-wealth donors into the pipeline and moved dormant donors into active management. The legislative campaign helped allocate an unprecedented $9.86 billion for nature in California's 2022 budget. This included funding for drought resilience, wildfire resilience, and land protection.
