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PRODUCTION

Fitbit

A library of imagery for the launch of multiple Fitbit products. Fitbit needed visuals for their introductory line of products, Zip and One, before the products went into production. The team modeled the devices in CG, which enabled the quick and precise swap of color swatches and materials. The final imagery was the focal point of their online and print marketing campaigns.
Client:
Fitbit
Role:
Producer
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Collaborators: Greg Everage, Steve Thompson, JP Li, Matt Hennessy
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