NUCU is a weekly newsletter that goes out to all IDEO employees. Our goal with the redesign of the newsletter was to drive more engagement, get individual designers from around the world involved, and to build creative confidence across the studios. The email template is consistent week to week but the headers change depending on the participating designer. There are no constraints except that they have to say NUCU somewhere. To date we have over 150 individual headers and counting.
Role: Lead designer and producer