Our team worked with various Nike groups to develop the look and feel of the Nike Fuelband before production started. The production of the project included initial model refinement and texturing, after which the visuals were in a series of print campaigns, in-store advertising and web animations.
CG Producer: Devin Peek
Executive Producer: Greg Everage
Creative Director: Steve Thompson
Animation and Visual Effects: JP Li, Matt Hennessy, and David Summers
Audio: Shannon Botts