Fitbit requested visuals for their introductory line of products, Zip and One, before the products went into production. It was more efficient to render these images rather than shoot them using traditional studio photography. Rendering the images enabled us to quickly and precisely swap out color swatches. The imagery was used for the print and digital product launches. The production included modeling, texturing, lighting, and retouch.
CG Producer: Devin Peek
Executive Producer: Greg Everage
Creative Director: Steve Thompson
Animation and Visual Effects: JP Li + Matt Hennessy