Audi of America produced still imagery of their new car lines with CG models because ultimately it was more cost efficient than traditional car photography. We received the 3D model files from the manufacturer and would render various trim packages including new rims, tires, badging and headlights. The production included CAD file cleanup, modeling, texturing, lighting, and final retouching.
CG Producer: Devin Peek
Executive Producer: Greg Everage
CG: JP Li + Matt Hennessy
Client: Venables Bell + Partners